eCreation was thrilled to attend the Future of TV Advertising Global event in London last week. The event was incredibly well-organized and filled with fascinating insights. We couldn't resist going back for seconds of the delicious food!

It's tough to narrow down the highlights, as the event was packed with insightful discussions from broadcasters, streamers, agencies, and advertisers. But here are a few key takeaways:

It seems like everyone in the industry has their own definition of television and digital.

A Terminology Tango: It seems like everyone in our industry has their own definition of "television" and "digital." We need to clear up this confusion to have meaningful conversations.

TV: Still a Mighty Medium: Despite the rise of streaming, traditional television remains a powerful advertising platform. It's unfortunate that the market seems to undervalue it.

Streamers Dive into Ads: The good news is that streamers are increasingly embracing advertising. This is a win for the industry as a whole. Their investments in live sports aren't just about subscriber growth; they're also about creating shared experiences that enhance advertising impact.Let's face it: TV advertising is at its best when it's anything but boring!