“When I wanted to transform my product offering, I knew I could trust eCreation to turn my product vision into an effective and efficient operational solution.”

Matthew Huntington – Director of Product

Challenge

Arqiva, a leading UK-based communications infrastructure provider, aimed to launch a new cloud-based media interchange but faced the challenge of testing market acceptance for an innovative concept. They needed a reliable solution to quickly validate their idea and gather critical feedback to refine the offering before a full-scale launch.

Solution

eCreation partnered with Arqiva to architect a tailored solution, bringing their expertise in cloud platforms and agile development to the table. By managing a delivery pod that was seamlessly blended with Arqiva’s in-house development team, eCreation facilitated a collaborative approach. This allowed both teams to work efficiently, sharing knowledge and expertise while ensuring rapid and focused development.

Results

Within just six months, eCreation successfully delivered a minimum viable product (MVP) that enabled Arqiva to assess market acceptance and gather valuable insights. The MVP allowed for targeted market evaluation, which led to rapid customer growth. Arqiva’s new platform received strong interest, positioning them to scale their offering and expand their customer base swiftly in the competitive media landscape. The collaboration with eCreation ensured a smooth, efficient launch, setting the foundation for continued success.